Blissclub Expands into Travel Wear with Launch of Barebutter and Ribsupreme Collections
Blissclub Expands into Travel Wear with Launch of Barebutter and Ribsupreme Collections
April 10, 2025
Indian apparel brand Blissclub has launched its f irst dedicated travel wear collections, BareBut ter and RibSupreme, marking its entry into the premium segment. The collections, developed with a focus on com fort and durability, are aimed at supporting women through long journeys, transit days, and daily move ment. Both lines are crafted from high-durability, breathable fabrics intended for extended wear with out compromising on style or ease. The BareButter range features a lightweight, smooth material described as soft and breathable, suitable for all seasons. RibSupreme offers a ribbed texture with a structured yet soft interior, delivering a more elevated silhouette while maintaining fric tion-free comfort. Designed as co-ord sets, both col lections are built to retain shape and softness even after frequent use. Minu Margaret, Founder and Chief Executive Of f icer of Blissclub, said the new collections were de signed following extensive conversations with the brand’s community. She emphasised the need for travel outfits that adapt to varying situations, noting, “Travel isn’t one mood—and your outfit shouldn’t be either.” The new travel wear line is now available on Bliss club’s website and will roll out across select mar ketplaces over the coming weeks. Price points range from D1,399 to D2,599. Blissclub, founded in Bengaluru, was established to create movement-first apparel designed for Indi an women. The company has since expanded into a broader wellness ecosystem, offering technical ac tivewear tailored to Indian body types. It operates across online marketplaces and maintains a physical retail presence through over 15 outlets in five cities.